How to Allocate Marketing Funds
Continuing that last post…
Of course you want to invest in lead gen. That goes without saying. But how much effort do you put into education and credibility?
It depends on what your biggest marketing problem is… Which of these statements is closest to your situation? Read more
Should your marketing focus on lead gen, education or credibility?
It’s a trick question, of course. You need all three.
Without lead gen you’ve got no prospects. But I don’t think anyone will argue with me that lead gen is essential.
It’s the other two people forget about. Without those you don’t have much chance of converting that lead you worked so hard to get into a sale. Read more
Marketing ideas for small software companies
This blog is for all the CEOs of small software companies who are committed to taking their companies to the next level, despite having only a small marketing budget.
These ideas are things I see other companies doing that you can copy. Some are strategic; others are purely tactical. Some are from other small software companies; some are from other types of businesses but can be used for software companies.
What they all have in common is that you can apply them in your own business to generate leads and increase sales.
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