Theme 6: Show a Bandwagon
Everyone wants to be part of a success. So use social media to let people see that what you do is working – that others are excited about what you offer and are jumping on it.
You don’t have to wait for big wins to do this – share the small triumphs too.
Talk about what a great response you are getting to your marketing or advertising.
Be excited about milestones as you achieve them. If you just landed your 40th customer or exceeded your revenue target for the month or hired your first employee – yay!
Share quotes and testimonials. You don’t need to have formal quotes – simply forward nice things people say about you in social media.
Tell anecdotes about your customers’ successes. You don’t have to name the customer – you can say “a big hotel chain” or “a mom of two” or “a high-school track star.”
Talk about new partners, new deals, new customers, new hires. Introduce them if you (and they) are comfortable with that. If not, just say you hired someone or got 2 new customers.
Tell stories about how your business is expanding and growing. If you need more space, are joining a coworking group, need a bigger garage to store your merchandise, talk about it.
Thank people for referrals – always! Public thank-you’s are wonderful. They show your appreciation and validate for everyone else that you have people referring business to you.
How can you show that more and more people are buying your products and services, getting involved with you, and supporting you?
Theme 4: Share Who You Are
People do business with people they know, like and trust.
So let people get to know you better. Let them see that you are a nice person – the kind of person they would be comfortable doing business with.
Show some of your personality – you don’t have to share everything with the whole world, but you can pick and choose a few things to let people feel like they know who you are:
• Like your favorite sports teams
• List your favorite singers or bands
• Quote from your favorite books
• Mention a TV show you are addicted to
• Do you do yoga, pilates, rock climbing or zumba? Share that
• Talk about visiting your favorite restaurants
• Show photos of cute things your pet did
This helps people connect with you – it gives them topics of conversation, ways to interact with you online and in person.
You can also use social media to show your character and your ethics:
• Share links to causes that you support
• Ask for donations to charitable events
• Apologize when you mess up
• Stand up for people who have been wronged
• Be helpful and give advice where you can
• Show that you support your friends
Let people identify with you. Even if you’re the CEO of a huge company and wealthy beyond most people’s dreams, you probably have issues. Right? (Please say yes.) Talk about your efforts to lose weight, quit smoking, exercise more, get healthier, find cute shoes.
And just be nice.
• Send holiday greetings.
• Thank people at every opportunity.
What are some of the ways you let people get to know you? Share them here…
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