Ideas For Educational Articles
Need ideas for articles that you can use in an email newsletter, a nurture program (email or regular mail), a blog, or just to add to your website to provide keyword fodder for search engines?
Here’s a list I came up with for clients:
- What concepts people need to understand before they fully appreciate the value you provide
- What steps you go through when you work with people
- What your customers or clients should prepare before they start working with you
- Why your company is better than competitors
- What kind of clients you want (or don’t want)
- What kind of results people should expect from working with you
- Common objections you run into during the sales cycle (and how you deal with them)
- Common misconceptions people have about the type of work you do
- How people can get more out of what you do for them
- Legal issues they need to be aware of
- Financial issues they need to be aware of
- Top 10 reasons to work with you
- Worksheet that helps people figure out how much money they will save by working with you
- What is different about the way your company does things
- What kinds of things can go wrong with the type of work you do (and how you keep that from happening)
- What people don’t know about your company (that you wish they did)
Read My Blog
Alex Mandossian, an Internet marketing guru, tried something interesting recently. He sent out an email to his list, which probably numbers in the 100,000+ range, and asked people to read his blog.
First, he surveyed his list and asked whether people wanted 2 posts per week or 3. By a tiny margin, they said 2.
So he asked people to go visit his blog every Tuesday and Thursday because he would have a post there on those days at 8:44am.
And he asked them to promise to read his posts and comment on them.
Wow!
First of all, that’s a lot of nerve. But kudos to him for having the courage to ask.
And I am one of the people who agreed to do it. Now, I’m not going to take the trouble to actually go there, but I set up a Feedburner and have his posts brought to my email. And most weeks I read them, which is something I would never have done if he hadn’t asked.
But he did ask, and I’m doing it.
Pretty impressive.
There’s a lesson here… If you want more people to read your blog, try asking them.
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