Can You Outsource Your Marketing Project?
The reality is that many projects are not a good fit for outsourcing.
Others can be outsourced, but only after you have a good relationship with someone who knows your business well.
Of course, some are great candidates and can be outsourced easily.
The trick is knowing which is which.
When you know which projects and what types of work fall into each category, you will find that outsourcing works a whole lot better for you. And you won’t waste your time and your money trying to outsource work that you are not going to be able to outsource successfully. Read more
Topgrading your marketing team
I just finished reading a classic and highly recommended book, Topgrading, by Bradford D. Smart, PhD.
It was full of wonderful advice on how to make sure you hire all “A”s (as opposed to “B”s or “C”s) – in other words, the very best people.
The problem is that Topgrading is a very heavyweight process – 3-hour interviews that start with the candidates’ college days and go through every single job they have ever held with a fine-toothed comb.
I can see where it makes sense to do this for a full-time job. But most companies now outsource at least part of their marketing, and no one – not you and not any marketing freelancer I know - is going to have the patience to do this for a short-term gig.
Yet choosing the right person is important – you need the best freelancers just as much as you need the best full-time staff.
And I love the approach he takes to doing the interviews. Read more
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