Marketing Changes for the Recession

Chart from Marketing SherpaMarketingSherpa just released a chart showing the changes companies are making in their marketing tactics because of the economy. They did their survey at the end of September, which is before the worst hit, but this shows a lot of the same things we are seeing with our clients.

Both groups are reducing the amount of money spent on trade shows and advertising (except paid search ads), and putting more into Web 2.0 and other types of online marketing.

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November 26, 2008 | Filed Under Web 2.0 | Comments 

Marketing ideas for small software companies

This blog is for all the CEOs of small software companies who are committed to taking their companies to the next level, despite having only a small marketing budget.

These ideas are things I see other companies doing that you can copy. Some are strategic; others are purely tactical. Some are from other small software companies; some are from other types of businesses but can be used for software companies.

What they all have in common is that you can apply them in your own business to generate leads and increase sales.

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November 21, 2008 | Filed Under Launch | Comments 

  • Why this Blog?

    I have been running a marketing and PR firm for 16 years. I love marketing and I love helping people grow their businesses. This blog lets me share what I've learned about marketing to help you generate more leads and sales for your company.

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