Marketing Changes for the Recession

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Chart from Marketing SherpaMarketingSherpa just released a chart showing the changes companies are making in their marketing tactics because of the economy. They did their survey at the end of September, which is before the worst hit, but this shows a lot of the same things we are seeing with our clients.

Both groups are reducing the amount of money spent on trade shows and advertising (except paid search ads), and putting more into Web 2.0 and other types of online marketing.

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November 26, 2008 | Filed Under Web 2.0 | Leave a Comment 

Marketing Every Small Software Company Should Be Doing

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So you know where I’m coming from, here are the top 9 types of marketing I believe virtually every small software company should be doing:9 by Leo Reynolds.

  1. Pay-per-click advertisements (Google ads)
  2. Public relations
  3. Nurture program
  4. Search engine optimization
  5. Education strategy
  6. Email newsletters
  7. Flash demos
  8. Referrals
  9. Get Creative

 

You can get a fuller explanation on my website  www.j-m-r.com 

And this is what we’re telling clients now, with the economy heading into a recession… Read more

November 26, 2008 | Filed Under Marketing | 3 Comments 

  • Why this Blog?

    I have been running a marketing and PR firm since 1994. I love marketing and I love helping people grow their businesses. This blog lets me share what I've learned about marketing to help you generate more leads and sales for your company.

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