5 Ways to Use Fiverr
If you haven’t heard about Fiverr you need to check it out!
It’s a website all about things people will do for $5. You can search gigs – people who have posted what they will do for $5 – or submit your own requests, saying what you would like to have someone do for $5.
Of course there are lots of weird things, lots of useless things. But there is a lot of cool stuff there.
Here are 5 ways you can use Fiverr in your marketing…
Buy inexpensive gifts for clients
If you want to find low-cost gifts you can send by email to your clients, you can find an amazing array of options on Fiverr. For example:
- Have your client’s name written in the sand of a New Zealand beach (I bet that becomes their new desktop background)
- Have a poem written about your client
- Get their photo turned into a cartoon (I bet that turns up on their mobile phone)
- Have someone sing Happy Birthday to them in a video
Get better known throughout clients’ companies
When you want more people inside your client’s business to know about you, one way to do it is to have something unusual done with their business logo. For example:
- Have someone put their logo on an umbrella and take a video of someone walking in the rain with that umbrella
- Have a video of a parakeet walking across a page with their logo
- Have someone do speed coloring of their logo
- Have the logo put onto a picture of a pumpkin (like we did here)
- Have a bunny eat the logo
- Get the logo stenciled on the foam of a capuccino
Seriously, you can get all of those things on Fiverr right now for $5. And you just know those videos are going to get forwarded throughout the company.
Add funny videos to your YouTube channel or Facebook page
There are a fair number of people who are offering to do a video for $5, and a couple who are offering multiple videos for $5. You can do all of the same things listed above for clients for your own company instead – those are funny, quirky videos that will engage your visitors and get them to comment on your posts.
Get feedback on your website or blog
If you want a man-on-the-street opinion from someone you don’t know, want it fast, and don’t want to spend a lot, try Fiverr.
Buy opinions from 5 or 10 people and you’ll have some interesting feedback for a fraction of what it would cost any other way.
Buy Facebook fans
If you have just launched your Facebook page and you want it to look lived in right away, buy a couple hundred fans for $5.
They won’t interact with your posts or buy your products – all they do is like your page – but that’s enough to allow you to get a branded URL for your page (Facebook currently requires 25 likes before you can get that).
Check out the site – I’m sure you can come up with dozens more ways to use Fiverr to promote your business. If you’d like to share them, comment below.
5 Ideas for Status Updates on Facebook or Twitter
Are you getting started with Twitter? Or thinking about starting a Facebook Fan page, but not sure what to post on it?
Here are 5 ideas for status updates that you can use in either place…
1. Tease upcoming product features
You’re probably working on an upgrade to your current product or developing a new service to offer customers. Talk about one of the cool features in that product or service.
For example… “Working on new training modules that we’re offering online. 10 videos, each 5 min long. First shows how to import data from Quickbooks.”
This is a great way to get people excited about what’s coming next.
2. Share customers’ results
Validate the enthusiasm of your fans by showing that other people are choosing your products and services and getting great results.
One way to do that is by talking about the results clients have achieved. You don’t need to name names – you can just talk about the improvements.
For example… “Just heard one of our clients saved $250,000 over the past 6 months using our software.”
3. Acknowledge achievements
Congratulate clients and business partners on winning awards.
For example… “One of our clients was just named to EContent’s 100 Companies that Matter Most in Digital Content. Congratulations to everyone at adenin!”
You can also congratulate employees on their achievements – best sales performance that month, achieving a development deadline, hitting a quality target, even something personal like completing a marathon.
4. Ask for feedback
Are you having internal debates about something? Post the question and ask for feedback.
For example… “Working on a logo for our new product and can’t decide which we like best. Want to vote? Both are posted at www.tinyurl.xxx”
5. Provide treats
The point of being a follower or fan is that you care about the person or the company. Show that you value their support by giving early information and making offers that are only available for fans.
For example… “We’re going into beta in two weeks. If you’d like to try out the new version, email Joe.”
Or “Just found 20 t-shirts from our last promotion. Really cool – black with our logo on back. Size L. Want one? Email me.”
It’s pretty easy once you get started.
So go ahead…
Get on Twitter or launch that fan page and start sharing your news.
I Blogged About You
Here’s an idea courtesy of Joan Stewart, who writes the Publicity Hound, a great email newsletter about generating PR for your business.
She is writing about how to get the attention of journalists, but this is also a great way to get to know anyone who blogs – including influential people in your industry whom it would be hard to meet otherwise.
I disagree on one point though… You don’t have to necessarily send them an email to let people know you blogged about them – in fact, I probably wouldn’t. Read more
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