Marketing Changes for the Recession

Chart from Marketing SherpaMarketingSherpa just released a chart showing the changes companies are making in their marketing tactics because of the economy. They did their survey at the end of September, which is before the worst hit, but this shows a lot of the same things we are seeing with our clients.

Both groups are reducing the amount of money spent on trade shows and advertising (except paid search ads), and putting more into Web 2.0 and other types of online marketing.

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November 26, 2008 | Filed Under Web 2.0 | Comments 

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