Trendwatching’s 6 Trends to Watch for 2009
Trendwatching.com is one of the coolest sites on the web. They track emerging consumer trends to give businesses ideas for new products and services.
They do a monthly email newsletter where they highlight one trend or a group of trends they have identified. Even though these are consumer trends, but most of the concepts can be applied in B2B marketing (since business buyers are still consumers, after all). Read more
Sphere: Related ContentHow to Craft Irresistable Subject Lines
I just received an email newsletter with this subject line: How to Craft Irresistable Subject Lines.
That’s a great subject line - pretty much irresistable to someone like me who is currently involved in creating several email marketing campaigns for clients.
A lot of the content was common sense, but it included a tip that I absolutely love:
Use women’s magazines, particularly fashion magazines, to teach you how to write great subject lines.
Here’s what Glamour is currently showing on their website:
17 New Ways to Mix Up Your Basics
The What-to-get-a-guy Gift Guide
How to Get Britney Spears’ Comeback Body
30 Gifts Under $30
10 Days of Glam Hair Ideas
Here’s Cosmo:
Get Him the Perfect Gift
20 Festive Frocks
Genius Style Shortcuts
Cocktail Caution
How He Tests You
You can see a couple themes…
Using numbers (17 Ways, 10 Days, 30 Gifts…)
How to
Shortcuts
New Ways to
Genius
Caution
Perfect
I bet if you looked at women’s magazines from 50 years ago, you’d see headlines that were almost the same as these. They just work so well.
Try using some of these phrases in your own email headlines. I know I’ll be revisiting some of my emails to test subject lines like these.
Here is the full article:
http://www.imediaconnection.com/content/21274.asp
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