How to Allocate Marketing Funds
Continuing that last post…
Of course you want to invest in lead gen. That goes without saying. But how much effort do you put into education and credibility?
It depends on what your biggest marketing problem is… Which of these statements is closest to your situation? Read more
Sphere: Related ContentShould your marketing focus on lead gen, education or credibility?
It’s a trick question, of course. You need all three.
Without lead gen you’ve got no prospects. But I don’t think anyone will argue with me that lead gen is essential.
It’s the other two people forget about. Without those you don’t have much chance of converting that lead you worked so hard to get into a sale. Read more
Sphere: Related ContentYour Face in Times Square
If you are looking to build credibility on your website, here is a really cool idea…
When you send out a press release through PR Newswire you now have the option of getting the image of your choice displayed on one of those huge monitors in Times Square.
You can use your logo, your tagline, your photo, or some other image. It costs $275 in addition to their regular wire charges, which typically run around $300 per release.
It is only up there for 15 seconds - although it will go into rotation with other press release images for 3 days. So it will probably play a number of times.
So what, you say?
Here’s the brilliant part… Read more
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