How to Monitor Your Brand Online

A hotel in Vegas failed to listen when a customer complained on Twitter about the hour-long wait to check in. (Ridiculous!) A competitor caught the complaint and responded. Rather than tweeting something like “Come to our hotel,” the competitor was empathetic and said, “Sorry about your bad experience, Dave. Hope […]

5 Tips to Connect with People in Twitter

For Twitter to work means having followers. And having followers means creating tweets that compel people to follow. While some people automatically follow everyone back, some take the time to review your tweets before deciding. These could be the people you want to connect with because they care about having […]