Should your marketing focus on lead gen, education or credibility?

It’s a trick question, of course. You need all three.

Without lead gen you’ve got no prospects. But I don’t think anyone will argue with me that lead gen is essential.

It’s the other two people forget about. Without those you don’t have much chance of converting that lead you worked so hard to get into a sale. Read more

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December 22, 2008 | Filed Under Education, Lead generation, credibility | Comments 

  • Why this Blog?

    I have been running a marketing and PR firm for 16 years. I love marketing and I love helping people grow their businesses. This blog lets me share what I've learned about marketing to help you generate more leads and sales for your company.

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