5 Ways to Use Fiverr
If you haven’t heard about Fiverr you need to check it out!
It’s a website all about things people will do for $5. You can search gigs – people who have posted what they will do for $5 – or submit your own requests, saying what you would like to have someone do for $5.
Of course there are lots of weird things, lots of useless things. But there is a lot of cool stuff there.
Here are 5 ways you can use Fiverr in your marketing…
Buy inexpensive gifts for clients
If you want to find low-cost gifts you can send by email to your clients, you can find an amazing array of options on Fiverr. For example:
- Have your client’s name written in the sand of a New Zealand beach (I bet that becomes their new desktop background)
- Have a poem written about your client
- Get their photo turned into a cartoon (I bet that turns up on their mobile phone)
- Have someone sing Happy Birthday to them in a video
Get better known throughout clients’ companies
When you want more people inside your client’s business to know about you, one way to do it is to have something unusual done with their business logo. For example:
- Have someone put their logo on an umbrella and take a video of someone walking in the rain with that umbrella
- Have a video of a parakeet walking across a page with their logo
- Have someone do speed coloring of their logo
- Have the logo put onto a picture of a pumpkin (like we did here)
- Have a bunny eat the logo
- Get the logo stenciled on the foam of a capuccino
Seriously, you can get all of those things on Fiverr right now for $5. And you just know those videos are going to get forwarded throughout the company.
Add funny videos to your YouTube channel or Facebook page
There are a fair number of people who are offering to do a video for $5, and a couple who are offering multiple videos for $5. You can do all of the same things listed above for clients for your own company instead – those are funny, quirky videos that will engage your visitors and get them to comment on your posts.
Get feedback on your website or blog
If you want a man-on-the-street opinion from someone you don’t know, want it fast, and don’t want to spend a lot, try Fiverr.
Buy opinions from 5 or 10 people and you’ll have some interesting feedback for a fraction of what it would cost any other way.
Buy Facebook fans
If you have just launched your Facebook page and you want it to look lived in right away, buy a couple hundred fans for $5.
They won’t interact with your posts or buy your products – all they do is like your page – but that’s enough to allow you to get a branded URL for your page (Facebook currently requires 25 likes before you can get that).
Check out the site – I’m sure you can come up with dozens more ways to use Fiverr to promote your business. If you’d like to share them, comment below.
Theme 2: Open a Window into Your Business
A second issue people have is that they wonder what it will be like to do business with you.
Social media provides a great way to invite people into your business and show them what your company is like. Let them get comfortable with who you are and how you do business.
You can do this in many ways…
On Facebook, introduce team members. Upload a photo and say what each person does for the company.
You can tweet about projects you are involved in for clients.
You can also use Twitter to provide customer service – show how quickly you respond, how courteous and helpful you are, how much knowledge you have about your products and services.
Tweet about deals with customers, partners, investors and vendors.
Blog about advanced tips for using what you sell, so customers can get more out of their purchases.
Thank people who send referrals.
Share results clients have achieved from your services.
Use videos to show people how to use your products.
Blog about the steps prospects should take to prepare to do business with you. For example, if you have a needs analysis as part of your methodology, what information will they need to pull together.
When you post on Facebook, talk about the wide variety of problems you can solve for people – share signs that they need what you do.
Do a top 10 reasons to do business with you.
Get your employees or subcontractors or partners to interact with you – ask them to comment and like your posts on Facebook, to retweet, to circle you.
You can ask customers to participate in videos or do audios about how much they like your company.
If your company has rituals or does holiday celebrations, extend them into social media.
What are you doing to let people feel like they know your business on social media? Share what works for you by posting a comment…
Easy Way to Get Quotes and Testimonials
Everyone loves seeing quotes and testimonials – they are a great way to get prospects more comfortable with your business. But a lot of people have trouble coming up with a good quote, so they put off giving you one. Here’s how to make it easier for them…
The easiest way to get good quotes and testimonials is to ask customers to spend 10 minutes on the phone with you, talking about the product or service.
Record the call (with their permission) or take notes.
Then you draft a quote based on what they said and send it to them for them to edit.
That’s all!
The trick, of course, is that you do the work for them. The bonus is that you will get a better quote, since you can work in the points you want most to make.
Here are some other tips for crafting the quote:
- Make sure you include the company or product name.
- Use the customer’s phrasing, not yours. This can actually give you some great keywords.
- Keep it short! Most people won’t read a long quote. If they gave you a long list of wonderful compliments and you want to use them all, create several quotes.
Here is a sample email asking for permission to have that call:
[Name] suggested that I contact you to see if you would be willing to give us a quote about your experiences with [product/company].
Would you be willing to give us a quote we can use on our website?
The way we usually do it is that we schedule a call and spend about 10 minutes on the phone. You just talk to me about your experiences and I’ll take notes. Then I’ll draft a quote or two and send it to you for you to edit.
If that would be OK with you, is there a good time for me to call?
Here are questions to ask during the call:
- How did you first hear about [product/company]?
- What problem were you having at that time?
- Did you look at other products or solutions too?
- What made you decide to go with [product/company]?
- How did things go?
- Was there anything that particularly impressed you about the company or the people you worked with?
- What kind of results did you get?
- Are you planning to do more with the [product/company] in the future?
Here is a sample email to send with the quotes you have drafted:
Thank you so much for spending the time on the phone with me today! I really appreciate it. You gave me some excellent information.
Here are the quotes I have drafted for your approval. Please let me know which you are comfortable having us use – feel free to edit them as much as you like.
Could you please confirm how you would like your name, title and company name to appear with the quote?
To get extra leverage from the quote, ask if they would be willing to post the quote as a recommendation on LinkedIn or share it on Facebook, Twitter, Google+ or another social site.
7 Essential Themes for Social Media Marketing
Wouldn’t it be great if all you had to do was send out a tweet saying “We’re selling the best widgets in the entire world, come buy some” – and that worked?
I wish it did.
But it doesn’t.
Businesses that are just getting started with social media often begin just like that. They talk all about their products and services – how wonderful they are, what’s new, what a great deal they are offering – but it doesn’t get the results they want.
Some give up at that point, deciding that social media just doesn’t work for them.
But others realize that you can’t only talk about your products – that’s missing the point of social media.
Social media is about letting people discover who you are.
Letting people see what kind of a business you run, who your customers are, who your employees and partners are, who refers business to you…
And allowing them to get comfortable enough with all of that to become a customer themselves.
We’ve been analyzing social media for some time now, and we’ve come up with 7 themes that you should address in your posts. Here are the 7:
- Demonstrate expertise
- Open a window into your business
- Care about quality and customer service
- Let people see who you are
- Prove that you’re connected
- Show a bandwagon
- Ask for help
In the next series of blog posts, we’ll talk about each of these in turn – what each means and how you can do that in different types of social media.
Stay tuned…
5 Ideas for Status Updates on Facebook or Twitter
Are you getting started with Twitter? Or thinking about starting a Facebook Fan page, but not sure what to post on it?
Here are 5 ideas for status updates that you can use in either place…
1. Tease upcoming product features
You’re probably working on an upgrade to your current product or developing a new service to offer customers. Talk about one of the cool features in that product or service.
For example… “Working on new training modules that we’re offering online. 10 videos, each 5 min long. First shows how to import data from Quickbooks.”
This is a great way to get people excited about what’s coming next.
2. Share customers’ results
Validate the enthusiasm of your fans by showing that other people are choosing your products and services and getting great results.
One way to do that is by talking about the results clients have achieved. You don’t need to name names – you can just talk about the improvements.
For example… “Just heard one of our clients saved $250,000 over the past 6 months using our software.”
3. Acknowledge achievements
Congratulate clients and business partners on winning awards.
For example… “One of our clients was just named to EContent’s 100 Companies that Matter Most in Digital Content. Congratulations to everyone at adenin!”
You can also congratulate employees on their achievements – best sales performance that month, achieving a development deadline, hitting a quality target, even something personal like completing a marathon.
4. Ask for feedback
Are you having internal debates about something? Post the question and ask for feedback.
For example… “Working on a logo for our new product and can’t decide which we like best. Want to vote? Both are posted at www.tinyurl.xxx”
5. Provide treats
The point of being a follower or fan is that you care about the person or the company. Show that you value their support by giving early information and making offers that are only available for fans.
For example… “We’re going into beta in two weeks. If you’d like to try out the new version, email Joe.”
Or “Just found 20 t-shirts from our last promotion. Really cool – black with our logo on back. Size L. Want one? Email me.”
It’s pretty easy once you get started.
So go ahead…
Get on Twitter or launch that fan page and start sharing your news.
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