Learn How to Manage PR
We’ve been working on some free email courses to help clients (and prospective clients) learn more about managing specific types of marketing.
The idea is that the more you know about what to expect and how the process works, the easier it will be to manage someone doing that work for you, and the better your results will be.
The first course is almost ready…
It’s How to Manage Public Relations.
The idea is that you get 10 email lessons (one per day for 10 days). Most people will be able to read each email in less than 2 minutes.
So in 20 minutes total you will learn a whole lot about how to manage someone who is doing PR for you.
Those 10 emails cover:
1. Before you begin – what you need to understand before getting started
2. How much will it cost?
3. What info to gather – what information are you going to need to provide to your PR rep for them to do the work
4. What to look for in someone you hire to do PR – what personality, skills and experience you need
5. Interview questions – what to ask to tell if the PR person you are talking to knows what s/he is doing
6. The process – what steps are they going to go through in doing the work
7. Status reports – what kind of status reports should you ask for
8. Questions to ask – what questions should you ask in meetings to make sure things are going well and keep the work on track
9. Avoiding problems – common problems that occur with PR, how to identify them early, what to do, and how to prevent them in the first place
10. What if you have no budget – things you can do (by yourself or outsource) when your budget is $500 or less
We don’t have the course set up in the autoresponder yet, but if you’d like to see it I can send it to you in a Word doc.
But you have to promise to give me feedback!
Or you can check back in a week or two, when it should be available on our website.
If you’d like to see it now, email me at jaschramm@j-m-r.com.
Personality styles – are you red, green, yellow or blue?
Melanie Benson Strick has written a blog post about something I found very useful when I took her course on virtual teams…
A color wheel called Insights™ Discovery that illustrates the different styles people have of communicating and managing and processing information.
There are all kinds of personality tests out there – Myers Briggs is one; the HOTS (Hare, Owl, Tortoise, Squirrel) survey from Robert Allen’s One Minute Millionaire is another.
But I like the color wheel – I find it very simple and easy for people to grasp and use.
When you understand that the person you are managing (or outsourcing to) is a “green,” for instance, it makes it a lot easier to communicate in a way that is effective and productive.
And since the personality types tend to correspond with career choices, once you learn how to communicate to a “blue” personality, you can use it with all the blues you run into (who probably include your bookkeeper, accountant, and maybe your project manager).
Here’s Melanie’s description of the 4 preference styles…
“Red” Energy
Our red energy friends tend to be very results-focused. Often experienced by others as aggressive, overbearing and dominant, they sort the world for how to get things done in the quickest way possible. Awesome for sales and getting things done quickly.
“Yellow” Energy
Yellow energy people are highly creative and visionary. Many of the other energies will experience a “yellow” as being flighty, unorganized or ungrounded. This energy type tends to be highly social and inspiring, which is a great trait for leaders.
“Green” Energy
Green energy preference will put people before everything else. They focus on helping, supporting, and making a difference in other people’s lives. The other energies may get easily frustrated with a green as they tend to move slowly, need a lot of affirmation and direction. Greens are very loyal though…definitely someone you want for the long term!
“Blue” Energy
Blue energy people focus on facts, data and methodology. Leading with a lot of “rational” thinking, others can experience them as cold, aloof or overly reserved. Blues are awesome for managing complex projects, finances and projects.
By the way, for anyone working with me…
I’m a yellow-red on the color wheel and a hare in HOTS. (I can’t remember my Myers Briggs.)
What are you?
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