If You Only Ever Read One Marketing Book

It should be Influence: the Psychology of Persuasion by Dr. Robert Cialdini. 

Put just one of the 6 marketing techniques he describes in this book to work and you can double your results.

He talks about:

  • Reciprocation
  • Commitment & Consistency
  • Social Proof
  • Liking
  • Authority
  • Scarcity

Read more

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January 16, 2009 | Filed Under Education, Marketing | Comments 

How to do B2B Blogging or Twittering? Watch Marcus Tettmar.

http://www.mjtnet.com/I talk to a lot of CEOs who are thinking about blogging or Twittering, but are not sure how to get started.

Here’s someone who is doing it right…

His name is Marcus Tettmar, and his company is MJT Net. They are clients of ours, but Marcus was blogging and Twittering long before they started working with us.

His blog is focused on his software. He talks about new features, fixes, issues that came up on their support forums, tips for using the software, and his new website. Read more

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January 13, 2009 | Filed Under Blogging, Marketing, Social Networking | Comments 

  • Why this Blog?

    I have been running a marketing and PR firm for 16 years. I love marketing and I love helping people grow their businesses. This blog lets me share what I've learned about marketing to help you generate more leads and sales for your company.

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    Email: jaschramm@j-m-r.com
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