Selling More Software in the U.S.
If you run a small software startup outside the U.S. and are looking to break into the U.S. market, here is a teleseminar just for you. Daksh Sharma, one of the top marketing bloggers in India, interviewed me for an hour and a half on December 17.
We covered all kinds of topics, including:
- How to get your first customers in the U.S.
- How to start marketing when you have only a small budget (or no budget at all)
- How to get publicity for your software
- How to be sure there is a market for your software in the U.S.
- How to find good partners who will market your software in exchange for a percentage of the revenue. Read more
How to Allocate Marketing Funds
Continuing that last post…
Of course you want to invest in lead gen. That goes without saying. But how much effort do you put into education and credibility?
It depends on what your biggest marketing problem is… Which of these statements is closest to your situation? Read more
Sphere: Related ContentShould your marketing focus on lead gen, education or credibility?
It’s a trick question, of course. You need all three.
Without lead gen you’ve got no prospects. But I don’t think anyone will argue with me that lead gen is essential.
It’s the other two people forget about. Without those you don’t have much chance of converting that lead you worked so hard to get into a sale. Read more
Sphere: Related ContentGet the SoftwareCEO webinar free until Jan 6
SoftwareCEO has decided to post links to the archived recording of the “Recession-proof Your Software Firm” webinar free on their website through January 6. It is in the upper left hand corner, just under the navigation. There are three sections:
1. Bert Vermeulen, who talks about financing
2. Steve Kraner, who talks about sales
3. Yours truly, who talks about marketing
Although the topic was the recession, all three sections are packed with tips for anyone operating on a shoestring.
Here’s the link to the home page:
http://www.softwareceo.com
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I Blogged About You
Here’s an idea courtesy of Joan Stewart, who writes the Publicity Hound, a great email newsletter about generating PR for your business.
She is writing about how to get the attention of journalists, but this is also a great way to get to know anyone who blogs - including influential people in your industry whom it would be hard to meet otherwise.
I disagree on one point though… You don’t have to necessarily send them an email to let people know you blogged about them - in fact, I probably wouldn’t. Read more
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